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Our Mission:

The mission of UrbanPlan is to create a more sophisticated level of discourse among local stakeholders involved in land use decisions through education of tomorrow’s voters, neighbors, community leaders, public officials, and land use professionals so, together, we can create better communities.

Get Involved:

ULI members that would like to facilitate UrbanPlan at Episcopal High School, Leon High School or Nease School should contact UrbanPlan Director Brenda Franklin at Brenda.Franklin@uli.org. All volunteers must attend a training in Jacksonville or Tallahassee prior to facilitating in the classroom.

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UrbanPlan is an academically challenging classroom-based curriculum that gives high school and university students and opportunity to discover how market and non-market forces in their community effect what can be approved, financed, built and tenanted. The UrbanPlan committee enables the success of the program by working closely with high school educators and universities, growing the volunteer base, and evaluating and improving the curriculum.

Outcomes Students learn the essence of development: how the forces of our market economy clash and collaborate with the non-market forces of our representative democracy to create the built environment – providing the foundation required for any informed land use discussion.

Objective: High School Create a more sophisticated level of discourse at the local level, where land use decisions are really made, through the education of tomorrow’s voters, neighbors, colleagues & public officials.

Objective: University Create more sophisticated and effective land use professionals: developers, planners, architects, investors and policy makers entering the profession.

Target Audience In a high school, the curriculum unit is best in high school economics classes with juniors and seniors. For universities, graduate students with a focus in land use: MBA, architecture, planning, and law.

Impact UrbanPlan has reached more than 20,000 high school and university students across the country since 2003.

More ULI members, including trustees, governors and product council members, participate in UrbanPlan than any other national or local ULI program.

Read more at the Jacksonville Business Journal.